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Kruidvat – Kruidvat Christmas Present

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It's not the most outlandish of looks, but we bet that if you see an older gent with a hearty tummy and a glorious white beard, you'd probably think it was Father Christmas.

Such is the predicament that faces the enterprising young girl in Kruidvat Christmas Present, who sees the 'real' Santa moving in opposite and, to help with the inevitable task he has ahead of him despite the pandemic, uses the Dutch shop to create a bespoke mask.

Shot with a sense of wonder by Holy Fools' Jelle de Jonge, this adorable spot has just the right level of yuletide charm to keep it sweet but not sickly.

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