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SangSom's buckets of fun (for one)
In a delightfully peculiar spot for the Thai rum brand, moniker discrepancies are sorted by party guests and an all-knowing VO.
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Rong Soralamp
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Rong Soralamp
- Executive Creative Director Damisa Ongsiriwattana
- Creative Director Kusuma Ruchakityanon
- Group Creative Director Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai
- Managing Director Pimmard Leenutaphong
- Art Director Sitta Jantarawong
- Producer Sunaree Doungkai
Show full credits
Credits powered by
Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Rong Soralamp
- Executive Creative Director Damisa Ongsiriwattana
- Creative Director Kusuma Ruchakityanon
- Group Creative Director Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai
- Managing Director Pimmard Leenutaphong
- Art Director Sitta Jantarawong
- Producer Sunaree Doungkai
Only in Thai advertising can an ad, ostensibly about a rum brand's Covid-beating drinks receptacle, go from discussions about fermented fish to revelations of characters true names.
Thankfully, we all get to enjoy the entertainingly bonkers spot for SangSom Thai rum, whose Bucket For One sparks off a joyous debate over 'country' names and their related meanings.
Created by SOUR Bangkok and directed by Phenomena's Rong Soralamp, this drinks party is buckets of fun.
