nabs' latest PSA is totally crackers
A foul-mouthed, crispy entertainer shows some support (and showmanship) to a frazzled worker in a hilarious yet poignant spot for the Canadian media industry charity.
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Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Skin + Bones
- Director Edward Andrews
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Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Skin + Bones
- Director Edward Andrews
- Creative Director Jacob Greer
- Executive Creative Director Craig McIntosh
- Executive Creative Director Jaimes Zentil
- Audio House Pirate Group
- Producer Joanne Uyeyama
- Engineer Ian Boddy
- Executive Producer Liane Thomas
- Line Producer Joan Bell
- Offline Editing Outsider Editorial/Toronto
- Editor Chris Murphy
- Producer Kayan Choi
- Animation/Online Tantrum Studio
- Executive Producer Victoria Holt
- Executive Producer Kristina Anzlinger
- Creative Director/Senior Colorist Dominik Bochenski
- Music Director Chris Tait
- Composer Ari Posner
- DP Barry Parrell
- Chief Creative Officer Peter Ignazi
- Producer Sarah Moen
Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Skin + Bones
- Director Edward Andrews
- Creative Director Jacob Greer
- Executive Creative Director Craig McIntosh
- Executive Creative Director Jaimes Zentil
- Audio House Pirate Group
- Producer Joanne Uyeyama
- Engineer Ian Boddy
- Executive Producer Liane Thomas
- Line Producer Joan Bell
- Offline Editing Outsider Editorial/Toronto
- Editor Chris Murphy
- Producer Kayan Choi
- Animation/Online Tantrum Studio
- Executive Producer Victoria Holt
- Executive Producer Kristina Anzlinger
- Creative Director/Senior Colorist Dominik Bochenski
- Music Director Chris Tait
- Composer Ari Posner
- DP Barry Parrell
- Chief Creative Officer Peter Ignazi
- Producer Sarah Moen
When we read the brief, we knew our biggest challenge was going to be creating something for an audience whose tolerance for bullshit is pretty low."
So says Jacob Greer, Creative Director at Cossette and part of the team behind this cracking (pun intended) spot for Canadian media-industry charity nabs, addressing the common reality of workload burnout.
The solution: Crumbles, a simple cracker who understands what it’s like to crumble under pressure. In the three minute film, This Job Can Break You If You Let It, this adorable figure reminds us that our passion, productivity, and dedication to the job doesn’t need to be sacrificed at the expense of our mental health and wellbeing.
Created in recognition of World Mental Health Day on October 10 and fantastically brought to life by Skin & Bones director (and shots' New Director Of The Year) Edward Andrews, alongside Tantrum Studio's Sean McLaughlin for the animation, this perfectly-pitched spot uses humour, honesty and a delightful smattering of swears to bring an important message to those who need it.
