Samuel Adams' crazy horses
Not as well-behaved as their Budweiser counterparts, these unleashed Clydesdales wreak havoc after an ill-judged move by your cousin "from Bos-ton".
Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Arts & Sciences
- Director Matt Aselton
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Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Arts & Sciences
- Director Matt Aselton
- Chief Creative Officer Margaret Johnson
- Associate Creative Director Arthur Warren
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- HP Leila Gage
- Executive Producer Matt Flaker
- Executive Producer Stephanie DeNatale
- Producer Nick Goldsmith
- Executive Producer/Managing Director Marc Marrie
- Managing Director Mal Ward
- HP Christa Skotland
- Edit Company Arcade Edit
- Editor Geoff Hounsell
- Assistant Editor Ryan Andrus
- Senior Producer Kirsten Thon-Webb
- Executive Producer Crissy DeSimone
- Audio Post/Sound Design Lime Studios
- Sound Designer Michael Anastasi
- Audio Mixer Sam Casas
- Executive Producer Susie Boyajan
- Music Company Butter Music & Sound
- Executive Producer Annick Mayer
- Producer Stone Irr
- VFX Company Framestore/New York
- VFX Lead Matt Pascuzzi
- Senior Producer Maura Hurley
- Executive Producer Dez (Derek) Macleod-Veilleux
- Compositor Elaina Brillantes
- Compositing Greg Gaskins
- Compositing Raul Ortego
- Colorist Tom Poole
- Producer Alexandra Lubrano
- DP Toby Irwin
- Executive Producer Zoe Odlum
![](https://d17mj1ha1c2g57.cloudfront.net/v1/_YjfgFvX9e8D5ADGJBqztpyWQA4/1024x576%23/80/shotsmag/production/clips/30335d92-6501-45c4-99df-994e84334496/sam-adams-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Arts & Sciences
- Director Matt Aselton
- Chief Creative Officer Margaret Johnson
- Associate Creative Director Arthur Warren
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- HP Leila Gage
- Executive Producer Matt Flaker
- Executive Producer Stephanie DeNatale
- Producer Nick Goldsmith
- Executive Producer/Managing Director Marc Marrie
- Managing Director Mal Ward
- HP Christa Skotland
- Edit Company Arcade Edit
- Editor Geoff Hounsell
- Assistant Editor Ryan Andrus
- Senior Producer Kirsten Thon-Webb
- Executive Producer Crissy DeSimone
- Audio Post/Sound Design Lime Studios
- Sound Designer Michael Anastasi
- Audio Mixer Sam Casas
- Executive Producer Susie Boyajan
- Music Company Butter Music & Sound
- Executive Producer Annick Mayer
- Producer Stone Irr
- VFX Company Framestore/New York
- VFX Lead Matt Pascuzzi
- Senior Producer Maura Hurley
- Executive Producer Dez (Derek) Macleod-Veilleux
- Compositor Elaina Brillantes
- Compositing Greg Gaskins
- Compositing Raul Ortego
- Colorist Tom Poole
- Producer Alexandra Lubrano
- DP Toby Irwin
- Executive Producer Zoe Odlum
Worried that without a classic Budweiser spot your Super Bowl would be devoid of Clydesdales? Don't - your cousin "from Bos-ton" has your back.
However, if you were expecting the quiet dignity the Super Bowl horses of yore have provided, you might have to think again.
In this funny and anarchic spot for Samual Adams, a foolish drinker releases the aforementioned nags 'by accident' (we think not), causing mayhem around his town.
With a smart concept from Goodby Silverstein and Partners, taking full advantage of the lack of Bud ads this year, witty direction from Arts & Sciences' Matt Aselton and a jingle that already destined to become a classic, this equine-empowering spot is a real whinny-er.