Samsung’s phone face-off
The new Flip and Fold Galaxy Z models go head-to-head in a jaunty spot from Leo Burnett Israel.
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Credits
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- Agency Leo Burnett/Bnei-Brak
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Credits
powered by
- Agency Leo Burnett/Bnei-Brak
- Chief Creative Officer Ami Alush
- Creative Director Oren Ben Naim
- Creative Hezkush Yeshurun
- Art Director Olga Vorobieva
- Copywriter Achiya Darshan
- Chief Executive Officer Ori Gal
- Producer Menny Zarhia
- Marcom Director Eva Hasson
Credits
powered by
- Agency Leo Burnett/Bnei-Brak
- Chief Creative Officer Ami Alush
- Creative Director Oren Ben Naim
- Creative Hezkush Yeshurun
- Art Director Olga Vorobieva
- Copywriter Achiya Darshan
- Chief Executive Officer Ori Gal
- Producer Menny Zarhia
- Marcom Director Eva Hasson
Directed by Eran-Shushu Spanier through Green Productions, The Mexican Standoff showcases Samsung’s two new phones via a tennis-style battle of features between a man and a woman flirting poolside at a hacienda.
The spot is wholly enjoyable with a lively Latino holiday vibe and mouthwateringly gorgeous orangey colourwash, as the two hold a virtual match of features, which will call out to both foldy phone types and those who are all about the flip.
As the two wow onlookers with their respective phones' abilities, ultimately, the referee can't figure out who has won the match – but the score looks a lot like love.
