Samsung's epic moments

Directed by Los Perez through Caviar, these fun, fast-paced spots position tech company Samsung’s S23 devices as the perfect phones for sharing memorable moments and cultivating social clout.  

Spanning seven different spots, the campaign combines VFX and pop culture references to showcase the device’s epic features. The hero films, Epic Nightography and Epic Performance, feature two young people flexing their new phone’s low-lighting photography and gaming features, as those around them look on with envy and admiration. 

“This all started from the simple observation that when you have a great device you can't help but share it with those around you,” say Edouard Olhagaray and Ramona Todoca, Creative Directors from Wieden+Kennedy Amsterdam. “In our view, the purpose of great tech isn't just to benefit its owner, it is also to facilitate shared experiences. The collective reward is far greater”.