Walt and Jesse break good for PopCorners
Bryan Cranston and Aaron Paul bring back their iconic characters in a hilarious Big Game spot from Breaking Bad creator Vince Gilligan and in-house agency D3.
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Credits
powered by
- Agency D3 (In-House at Pepsi)
- Production Company Interrogate
- Director Vince Gilligan
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Credits
powered by
- Agency D3 (In-House at Pepsi)
- Production Company Interrogate
- Director Vince Gilligan
- Executive Producer George Meeker
- Edit Company The Den Editorial
- Editor Christjan Jordan
- Assistant Editor Pieter Viljoen
- Executive Producer Jennifer Mersis
- VFX Company The Mill/Los Angeles
- Managing Director Anastasia von Rahl
- 3D Lead Artist Cinzia Pegorin
- Senior Producer Heather Johann
- Colorist Paul Yacono
- Executive Color Producer Krista Friedman
- Color Producer Denise Brown
- Audio Post JSM Music
- Chief Creative Officer Joel Simon
- Executive Music Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Audio Producer Sharon Cha
- Sound Designer Seamus Kilmartin
- Talent Raymond Cruz
- DP Paul Donachie
- Production Designer Denise Pizzini
- Line Producer Julien Lemaitre
- Juinior Editor Jake Swartz
- Assistant Editor Laurence Thrush
- HP Kristina Thoegersen
- Producer Gigi May
- Creative Director Matthew Fuller
- VFX Supervisor Sarah Marikar
- Senior Producer Graham Dunglinson
- Copywriter Joanna Stubbins
- Managing Director Jeffrey Miller
- Producer Dan Watson
- Talent Bryan Cranston
- Talent Aaron Paul
- Art Director Sara Cusumano
- Associate Creative Director Sadie Caparelli
- Creative Director Chris Bellinger
- Creative Director Matt Schaffer
- Senior Associate Creative Director Katheryn Renfroe
Credits
powered by
- Agency D3 (In-House at Pepsi)
- Production Company Interrogate
- Director Vince Gilligan
- Executive Producer George Meeker
- Edit Company The Den Editorial
- Editor Christjan Jordan
- Assistant Editor Pieter Viljoen
- Executive Producer Jennifer Mersis
- VFX Company The Mill/Los Angeles
- Managing Director Anastasia von Rahl
- 3D Lead Artist Cinzia Pegorin
- Senior Producer Heather Johann
- Colorist Paul Yacono
- Executive Color Producer Krista Friedman
- Color Producer Denise Brown
- Audio Post JSM Music
- Chief Creative Officer Joel Simon
- Executive Music Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Audio Producer Sharon Cha
- Sound Designer Seamus Kilmartin
- Talent Raymond Cruz
- DP Paul Donachie
- Production Designer Denise Pizzini
- Line Producer Julien Lemaitre
- Juinior Editor Jake Swartz
- Assistant Editor Laurence Thrush
- HP Kristina Thoegersen
- Producer Gigi May
- Creative Director Matthew Fuller
- VFX Supervisor Sarah Marikar
- Senior Producer Graham Dunglinson
- Copywriter Joanna Stubbins
- Managing Director Jeffrey Miller
- Producer Dan Watson
- Talent Bryan Cranston
- Talent Aaron Paul
- Art Director Sara Cusumano
- Associate Creative Director Sadie Caparelli
- Creative Director Chris Bellinger
- Creative Director Matt Schaffer
- Senior Associate Creative Director Katheryn Renfroe
We all know the classic ad maxim: nothing demonstrates the wholesome, all-ages fun of the Super Bowl better than the charming tale of crystal meth cookers...
Taking their iconic Breaking Bad characters and effortlessly pivoting their purpose to the delicate art of snack bakery, Bryan Cranston and Aaron Paul slay in this pitch-perfect spoof of the show for PopCorners Super Bowl spot, Breaking Good.
Developed by in-house agency D3, the spot's authenticity is maintained by bringing in Interrogate's Vince Gilligan, the creator of the TV phenomenon, to direct; giving the film not only the seal of approval but also invoking the distinct look and feel of the original.
With the show itself always expertly walking the fine line between drama and comedy, the refined chops of Cranston and Paul (alongside the delightful return of Raymond Cruz as Tuco) means the flip to chuckles is an assured delight.
Altogether now: Say. Their. Name!
