Samsung gets cinematic with Egypt's premiere celebrity couple
Mona Zaki and Ahmed Helmy star in this fun four-part campaign from director Mohamed El Zayat that plays on the genre-baiting abilities of the latest Galaxy device.
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Credits
powered by
- Agency Leo Burnett/Dubai
- Production Company Good People Film
- Director Mohamed El Zayat
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Credits
powered by
- Agency Leo Burnett/Dubai
- Production Company Good People Film
- Director Mohamed El Zayat
- Executive Producer Khaled Zaki
- Editing The Cell
- Colorist Stefan Sonnenfeld
- DP Pierre Mouarkech
- Art Director Lionel Soria
- Editor Ahmed Assem
Credits
powered by
- Agency Leo Burnett/Dubai
- Production Company Good People Film
- Director Mohamed El Zayat
- Executive Producer Khaled Zaki
- Editing The Cell
- Colorist Stefan Sonnenfeld
- DP Pierre Mouarkech
- Art Director Lionel Soria
- Editor Ahmed Assem
OK, so your phone is basically a fully functioning camera and edit suite in one now, so the only thing stopping you from making your own mini-movie is choosing the genre.
Helping the process, and looking mighty-pretty at the same time, is Goodpeople Films director Mohamed El Zayat's style-spreading four-part campaign for Samsung Galaxy, Everyday Conversation.
Aside from the directorial flourishes and fun concept from Leo Burnett Dubai, another major selling point for the films is the starring of Egyptian power-couple Mona Zaki and Ahmed Helmy, putting in playful performances that help sell the setup of identical dialogue/different scenarios to aplomb.
