Freda offers empathetic inclusivity
Starring trans and gender non-conforming actors who all require period products, Mar del Corral handles sensitive subjects with care.
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Credits
powered by
- Agency McCann/Madrid
- Production Company BLUR Films
- Director Mar del Corral
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Credits
powered by
- Agency McCann/Madrid
- Production Company BLUR Films
- Director Mar del Corral
- Production Company Great Guns/UK
- Executive Producer Mario Fornies
- Executive Producer Laura Gregory
- Producer Sete Ledo de Pablo
- Producer Tim Francis
- Color Correction Gradepunk
- Post Production Sara del Tio
- Editor Sebastian Antico
- Editor Ismail Najjar
- Sound Designer Pablo Aset
- Art Director Borja Diego Gonzalez
- Art Director Xavier Ocana
- Art Director Catarina Barcala
- Copywriter Rafa Martinez Gonzalvo
- Creative Consultant Lucas Crigler
- Executive Creative Director Adrian Botan
- Executive Creative Director/Copywriter Monica Moro
- Executive Producer Paloma Adrien
- Producer Juan Torres
- Producer Yasmina Soriano
Credits
powered by
- Agency McCann/Madrid
- Production Company BLUR Films
- Director Mar del Corral
- Production Company Great Guns/UK
- Executive Producer Mario Fornies
- Executive Producer Laura Gregory
- Producer Sete Ledo de Pablo
- Producer Tim Francis
- Color Correction Gradepunk
- Post Production Sara del Tio
- Editor Sebastian Antico
- Editor Ismail Najjar
- Sound Designer Pablo Aset
- Art Director Borja Diego Gonzalez
- Art Director Xavier Ocana
- Art Director Catarina Barcala
- Copywriter Rafa Martinez Gonzalvo
- Creative Consultant Lucas Crigler
- Executive Creative Director Adrian Botan
- Executive Creative Director/Copywriter Monica Moro
- Executive Producer Paloma Adrien
- Producer Juan Torres
- Producer Yasmina Soriano
Inclusivity shouldn’t come at a cost.
Transgender individuals already have a lot of health concerns, and for many trans men, periods are still something they have to deal with every month. In Cycle, three people explain their struggles with finding period products that reflect their experience and don’t take away from their identity.
With care and consideration, director Mar del Corral has given these people space to speak their truths without judgement or opinions from anyone else. It’s a powerful reminder that some struggles are universal, and not gendered. Working with agency McCann Madrid, the piece was produced by Great Guns and BLUR films.
Del Corral comments: “Working with Kenny [Ethan Jones], Jamie [Raines], and Siufung [Law] was incredible. When you admire the person you are filming, everything goes so smoothly… It felt like we were making something bigger than a commercial. It was a statement, it was a manifesto, it was a need.”
