Samsung flexes its wares
Promoting the bendiness of its latest line, the mobile company enlists the filmic flair of Henry Scholfield to twist our melons.
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Credits
powered by
- Agency Ogilvy/New York
- Production Company Reset
- Director Henry Scholfield
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Credits
powered by
- Agency Ogilvy/New York
- Production Company Reset
- Director Henry Scholfield
- Editor Joe Guest
- Post Produciton MPC/New York
- Audio Post Soundtree Music
- Chief Creative Officer Marcos Kotlhar
- Executive Creative Director Bastian Baumann
- Executive Creative Director Isaac Silverglate
- Creative Director Abe Baginsky
- Associate Creative Director Jonathan Yurek
- Associate Creative Director Peter Nordstrom
- Associate Creative Director Sean Decker
- Associate Creative Director Andre Tingberg
- Producer Jacob Swan Hyam
Credits
powered by
- Agency Ogilvy/New York
- Production Company Reset
- Director Henry Scholfield
- Editor Joe Guest
- Post Produciton MPC/New York
- Audio Post Soundtree Music
- Chief Creative Officer Marcos Kotlhar
- Executive Creative Director Bastian Baumann
- Executive Creative Director Isaac Silverglate
- Creative Director Abe Baginsky
- Associate Creative Director Jonathan Yurek
- Associate Creative Director Peter Nordstrom
- Associate Creative Director Sean Decker
- Associate Creative Director Andre Tingberg
- Producer Jacob Swan Hyam
Back in the day, mobile users loved a clamshell cell: the pocket-sized convenience, the neat ergonomics against the face, the satisfying way you could hang up by closing the device with one hand.
We all thought that time was over, but, as this tospy-turny new spot for Samsung and Ogilvy goes to show, foldable phones are back!
Cleverly employing the talents of Reset's Henry Scholfield - a man all-to-familiar with mind-bending motion who plays with perspective and lenses in all sorts of entertaining ways here - Flex Your Way is a fun showcase of the application and abilities of tech's latest twist.
