Samsung calls in The Interns
A pair of young creatives use the might of their imaginations (and a fair few Samsung products) to 'save' the brand's latest campaign.
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Credits
powered by
- Agency BBH/New York
- Production Company ProdCo
- Director Thomas Ormonde
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Credits
powered by
- Agency BBH/New York
- Production Company ProdCo
- Director Thomas Ormonde
- Executive Producer Lauren Hertzberg
- Editor Cut+Run/New York
- Senior Post Producer Eytan Gutman
- Post Production Black Kite Studios
- VFX Executive Producer Amy Richardson
- Sound Designer & Mix Culum Simpson
- Audio & Music String and Tins
- Chief Creative Officer Erica Roberts
- Executive Creative Director Estefanio Holtz
- Group Creative Director Ryan Paulson
- Creative Director Kevin Meagher
- Creative Director Otto Pajunk
- Creative Director Guiga De Oliveira Cunha
- Executive Producer Jacob Vogt
- Executive Producer Maddi Carlton
- DP Kasper Wind Nielsen
- Editor Ben Campbell
- VFX Artist Nina Mosand
- VFX Producer Polly Durrance
Credits
powered by
- Agency BBH/New York
- Production Company ProdCo
- Director Thomas Ormonde
- Executive Producer Lauren Hertzberg
- Editor Cut+Run/New York
- Senior Post Producer Eytan Gutman
- Post Production Black Kite Studios
- VFX Executive Producer Amy Richardson
- Sound Designer & Mix Culum Simpson
- Audio & Music String and Tins
- Chief Creative Officer Erica Roberts
- Executive Creative Director Estefanio Holtz
- Group Creative Director Ryan Paulson
- Creative Director Kevin Meagher
- Creative Director Otto Pajunk
- Creative Director Guiga De Oliveira Cunha
- Executive Producer Jacob Vogt
- Executive Producer Maddi Carlton
- DP Kasper Wind Nielsen
- Editor Ben Campbell
- VFX Artist Nina Mosand
- VFX Producer Polly Durrance
It's a familiar situation: a big meeting ends and some hungry youngsters swoop in to minesweep the remaining snacks: The Interns.
So forms the basis for BBH USA's witty and pointed new campaign for Samsung, in which the aforementioned newbies take it upon themselves to fire up their creativity (and a plethora of the brand's products) to save the day and win over the agency's hearts and minds.
Far be it for us to compare this film to any other technology-led brand's brush with *cough* underdogs, but the tone here is much more blatant in both its showcasing of the gadgets' abilities and the artifice in which they are used.
Handled well by Prod Co's Thomas Ormonde, utilising some charming transitions to keep the pace flowing and tone on-point, this smart execution does well as both product showcase and entertaining sketch.
