RSPB talks for the animals

Look, we all know that frogs, bees, and hedgehogs are as cute as they come in real life, but it's impressive how Blue Zoo Animation has managed to up the adorability of the critters for this series of spots for the RSPB.

All sharing the We Campaign Because They Can’tmantra, the films, developed by GOOD Agency, balance humour with a genuine message of importance, endearing the audience while informing them.

"Embarking on this project with GOOD Agency was brilliant.," explains Damian Hook, Blue Zoo's Head of Shortform & Advertising. "It's rare to find another team whose values align so perfectly with ours, especially in the pursuit of crafting powerful messages for the greater good. The collaboration felt natural, culminating in a series of short films that we are immensely proud of." 

Director Dane Winn adds, "Our goal was to create an emotional connection with the audience; making them laugh, reflect, and act. The charismatic characters we've introduced carry the weight of their message with a hopeful note, encouraging viewers to support the RSPB’s mission."