Rough trade
TD Easy Trade promotes its simple to use investment platform with a comic spot about a young man’s fear of the finance world.
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Credits
powered by
- Agency Leo Burnett/Toronto
- Production Company Soft Citizen
- Director Aircastle
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Credits
powered by
- Agency Leo Burnett/Toronto
- Production Company Soft Citizen
- Director Aircastle
- Chief Creative Officer Lisa Greenberg
- Chief Creative Officer Steve Persico
- Copywriter Evan Wallis
- Producer Melanie Palmer
- Senior Art Director Robin Soukvilay
- Executive Producer Eva Preger
- Executive Producer Link York
- Executive Producer Rob Burns
- DP Peter Simonite
- Edit Company Outsider Editorial/Toronto
- Executive Producer Kristina Anzlinger
- Online/VFX Company Fort York VFX
- Colorist Wade Odlum
- Audio Post Pirate Group
- Executive Producer Maggie Blouin Pearl
- Composer Vanya Drakul
- Audio Mixer Keith Ohman
- Line Producer Andrew Graham
- Editor Sophia Lou
- Assistant Editor Kelsey Dale-McGrath
- Executive Producer Pallavi Joshi-Firby
Credits
powered by
- Agency Leo Burnett/Toronto
- Production Company Soft Citizen
- Director Aircastle
- Chief Creative Officer Lisa Greenberg
- Chief Creative Officer Steve Persico
- Copywriter Evan Wallis
- Producer Melanie Palmer
- Senior Art Director Robin Soukvilay
- Executive Producer Eva Preger
- Executive Producer Link York
- Executive Producer Rob Burns
- DP Peter Simonite
- Edit Company Outsider Editorial/Toronto
- Executive Producer Kristina Anzlinger
- Online/VFX Company Fort York VFX
- Colorist Wade Odlum
- Audio Post Pirate Group
- Executive Producer Maggie Blouin Pearl
- Composer Vanya Drakul
- Audio Mixer Keith Ohman
- Line Producer Andrew Graham
- Editor Sophia Lou
- Assistant Editor Kelsey Dale-McGrath
- Executive Producer Pallavi Joshi-Firby
The shouty traders, the scary numbers, the lobster dinners and, worst of all, the obligatory rounds of golf with bankers in bad sweaters – all this awaits anyone foolhardy enough to dabble in the stock exchange.
Or so our over-imaginative hero believes in this fun spot created by Leo Burnett Toronto, produced by Soft Citizen and directed with brio by Rattling Stick duo Aircastle.
Aired during the Canadian broadcast of the Super Bowl, the spot promotes the trading brand’s effortless online trading service – which doesn’t involve the consumption of any lobsters or sporting of golf sweaters.
