Rosemary's claymation prescription

Rosemary Health – Rosemary Feels Better

Credits

powered by

Agency Milk & Honey United/Sydney
Production Company Cirkus
Director Christian Greet

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Credits powered by

Replacing white coats and stern prognoses with pop-rock and wacky patients, Rosemary Health's fast-paced and fun new campaign makes getting ill almost feel desirable.

Creative agency Milk + Honey United, together with production/animation house Cirkus, have developed Feel Better, a joyfully likable campaign led by a 90-second claymation commercial.

Featuring lovably ramshackle band, Fully Sick, the spot's poppy tune is chock-full of cheeky lyrics describing the benefits of the online care: “Doctors without the waiting rooms/Pills without the eye-popping bills”; “Repeat prescriptions from our pharmacists/Unless you need an exorcist”.

Click image to enlarge

“Too often, the healthcare industry leaves people feeling worse for their interaction with it, not better,” said Steve Jackson, cofounder of Milk + Honey United. “By removing the pain points, Rosemary has made healthcare a healthier, happier experience. From the song to the characters, we wanted to reflect this by creating a campaign that makes you feel better every time you interact with it.”

“Milk + Honey United has been a great strategic and creative partner on our exciting new branding” said Romain Bonjean, Rosemary CEO and cofounder. “Their impact on our business was felt on day one, and their experience and collaborative style resulted in a brand campaign which will set us up for success, both now and long into the future.”

Jackson adds: “Most of the claymation characters are based on people we know, cameos of sorts. Except the skeleton and the pickle. We don’t actually know a skeleton or a pickle.”