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Barclaycard – The Payment Part Is Just The Start

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Is a hardware store a hardware store if there are no customers in it? What about if that store has no hammers in stock? Can it call itself a hardware store without such staple DIY instruments?

Unusually, you might say, such questions are tackled in this new campaign from Droga5 London in which a customer and a store owner have a humorous but deep conversation about the meaning of customer interactions. 

Directed by Biscuit's Jeff Low the 100-second spot starts at the end, with the store owner wrapping up with a conventional end-of-ad spiel and a Barclaycard logo appeating, before the waiting customer draws her into the conversation and we witness the ensuing discussion. The spot eventually winds back to payments and at the mention of her business, and our business owner snaps back to camera to continue the ad: because "the payment part is just the start". 

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