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Diageo – Stephens Anthem - Boxing Day

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Created by M&C Saatchi London for the Diageo-owned lager and cider brand Rockshore, the spot sees Keating in the studio laying down a version of the Christmas classic It’s the Most Wonderful Time of the Year

Bubbling over with Irish humour, the film was directed by Harry Cauty through Rattling Stick and follows the star's reaction to a cheeky producer who chimes in to subvert the song's lyrics at Keating’s expense. 

It’s all in the name of friendly Boxing Day bants however and the two are soon heading to the pub to share a tipple. The campaign celebrates Boxing Day (known as St Stephen’s Day in Ireland) as the day when many head to a hostelry to enjoy a refreshing beverage with friends.

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