Do you have a mo to check your Mancestry?
EasyDNA and DDB Group Melbourne take science to its natural conclusion for Movember: the ability to link hairs from growers' moustaches to extraordinary 'taches from history.
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Credits
powered by
- Agency DDB/Melbourne
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Credits
powered by
- Agency DDB/Melbourne
- Sound Bang Bang Studios
- Chief Creative Officer Stephen de Wolf
- Group Executive Creative Director Psembi Kinstan
- Group Creative Partner Giles Watson
- Group Creative Director James Cowie
- Senior Art Director Charlie Brooker
- Senior Copywriter Carly Dallwitz
- Head of Craft Adam Hengstberger
- Head of Content Production Sonia McLaverty
- Sound Producer Polly McGregor
- Sound Designer Tristan Dewey
Credits
powered by
- Agency DDB/Melbourne
- Sound Bang Bang Studios
- Chief Creative Officer Stephen de Wolf
- Group Executive Creative Director Psembi Kinstan
- Group Creative Partner Giles Watson
- Group Creative Director James Cowie
- Senior Art Director Charlie Brooker
- Senior Copywriter Carly Dallwitz
- Head of Craft Adam Hengstberger
- Head of Content Production Sonia McLaverty
- Sound Producer Polly McGregor
- Sound Designer Tristan Dewey
It's probably safe to say that everyone who's ever had facial hair has attempted to replicate some awesome 'taches of the past: a Dali, a Geoff from Byker Grove, that other one that we definitely shouldn't do but everyone does just to see what it looks like...
Well, now you needn't just speculate with your facial topiary; you can actually have it traced. Using a breakthrough scientific test developed by Movember, in partnership with EasyDNA and DDB Group Melbourne, charitable mo-growers can have the DNA in their follicles analysed and traced back to any great moustachioed men in their lineage.
With a hilariously constructed film featuring a clipped AI VO and a pulsing synth soundtrack, Mancestry is a wonderfully conceived evolution of the ongoing Movember movement.
