Ronaldo's leap of faith

Global sports media business and leading real-time sports updates provider, LiveScore, has launched its debut TV spot.

Starring Juventus player and football superstar, Cristiano Ronaldo, who's also LiveScore’s Global Brand Ambassador, the 60-second spot, called More Than a Score, transports viewers into the heart of the action. It opens with a super-slo-mo shot of Ronaldo leaping, salmon-like, to head a ball goalwards. We then see a series of scenes - a priest checking his phone at a wedding, a taxi driver listening to the radio, commentators in the ground - each showing that moment of anticipation, of hope, that football fans know so well, as the ball heads towards the back of the net.

The spot was created by Wonderland Studios London and directed by Christopher Hewitt through Knucklehead, and shows that goal celebrations go far beyond those cheering the goal in-stadium.

“LiveScore has a massive global footprint fuelling fans in more than 200 territories," said Aidan McClure, Chief Creative Officer at Wonderhood Studios. "Developing their first brand platform featuring the world’s most famous footballer has been an exciting one for Wonderhood Studios . More Than A Score is rooted in the understanding that, to players, clubs and fans from all walks of life, a goal is so much more than just a set of digits. It recognises and celebrates the true agony and ecstasy you feel as a fan and how one goal can change everything.”