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Nike – Cristiano Ronaldo

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Production houses Dirty Robber and Presence have played a silky one-two to create a vibrant, mixed-media journey through Cristiano Ronaldo’s legendary career to help launch the new Nike Mercurial Dream Speed.

Dirty Robber director Caleb Woods brought the story of Cristiano’s most iconic moments to life with the help of animation director Richard Swarbrick’s flowing, hand-painted technique. The spot sees the Juventus forward, who provides the VO, looking back over his career and heaping praise on his younger self's dedication to becoming a great player.

The ad was coupled with remote shoot collaborations in Turin and London featuring the next generation of athletes looking to follow in Ronaldo’s footsteps.

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