Rolling Stone's rockin' mamas
VMLY&R Italy and Ali Ali create a love song for the ladies who live the loudest.
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Credits
powered by
- Agency VMLY&R/Milan
- Production Company Good People Film
- Director Ali Ali
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Credits
powered by
- Agency VMLY&R/Milan
- Production Company Good People Film
- Director Ali Ali
- Post Production Hogarth Worldwide/Milan
- Copywriter Ali Ali
- Executive Producer/Partner Giorgio Borghi
- Executive Producer Annalisa de Maria
- Composer/Producer Alessandro Ciani
- Production Company Movie Magic International
- Managing Director Cristiano Joyeusaz
- Sound Designer Marco Massimiliano Peretti
- Music Coordinator Francesco Menegat
- Producer Daniela Chiara
- Executive Producer Sarah Touma
- Music/Sound 300 Acre Studios
- Chief Creative Officer Francesco Poletti
- Creative Director/Copywriter Nicoletta Zanterino
- Creative Director/Art Director Cinzia Caccia
- Copywriter Martin Peters Ginsborg
- Art Director Lorenzo Croci
- Producer Alessandro M Naboni
- Producer Veta Chatziioannou
- DP Pierre Mouarkesh
- Editor Neda Zag
- Colorist Karim Mira
- Copywriter Riccardo Baita
Credits
powered by
- Agency VMLY&R/Milan
- Production Company Good People Film
- Director Ali Ali
- Post Production Hogarth Worldwide/Milan
- Copywriter Ali Ali
- Executive Producer/Partner Giorgio Borghi
- Executive Producer Annalisa de Maria
- Composer/Producer Alessandro Ciani
- Production Company Movie Magic International
- Managing Director Cristiano Joyeusaz
- Sound Designer Marco Massimiliano Peretti
- Music Coordinator Francesco Menegat
- Producer Daniela Chiara
- Executive Producer Sarah Touma
- Music/Sound 300 Acre Studios
- Chief Creative Officer Francesco Poletti
- Creative Director/Copywriter Nicoletta Zanterino
- Creative Director/Art Director Cinzia Caccia
- Copywriter Martin Peters Ginsborg
- Art Director Lorenzo Croci
- Producer Alessandro M Naboni
- Producer Veta Chatziioannou
- DP Pierre Mouarkesh
- Editor Neda Zag
- Colorist Karim Mira
- Copywriter Riccardo Baita
Featuring real-life parents from different countries around the world, VMLY&R Italy and director Ali Ali's inspiring montage of motherhood is a real head-banger.
Voiced by English singer DeeLayDee (who also features in the pics), Rockin’ Mamas is a striking and timely celebration of striving through struggles, with lovely copywriting and imagery that both amuses and amazes.
“Rockin’ Mamas is an idea born of passion," states Francesco Poletti, VMLY&R Italy Chief Creative Officer. "It found increasing momentum in the process as we all realized the importance and impact of mothers in our lives. The truth is, it’s not a celebration of mothers by suggesting. ‘Keep going in this unsustainable way, moms. You are good at it.’ Instead, it’s a cry of protest about what happens inside our homes and beyond."
