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Director Rich Hall has killed two PERi-flavoured birds with one stone; earning himself a Nando’s black card and graduating to Riff Raff’s main roster. 

The former may be a rumour, but the latter is one hundred percent true, and equally well-deserved.

His latest body of work, ‘Now Try Think About Something Else’, is a series of campaign films for Nando’s through Phantom. The vignettes feature Anthony Joshua, Perrie Edwards, Roman Kemp, Aitch and Jadon Sancho in situations where their celebrity pales in comparison to that of everyone’s favourite chicken chain.

Nando's – The Call ft. Anthony Joshua

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The five 15” films promote the launch of the restaurant’s nationwide delivery service; but they also mark Rich’s promotion to the main director roster at Riff Raff, after walking through the doors four years ago as Chief Tea Maker.

He might be fairly fresh in the commercial directing world, but Rich is already bringing his personal brand of humble motivations and good humour to the job. With his reflections on the Nando’s spot being “the positives of working on a job like this: creative and fun scripts, working with great talent, constantly thinking about eating Nando’s. The negatives of working on a job like this: constantly thinking about eating Nando’s.”

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