Olivia Rose directs latest Lola Young promo for Woman

Award winning director and photographer Olivia Rose has teamed up with Island Records’ UK artist on the rise, Lola Young for her music video Woman.

Women is a stunning and emotive piece produced by Caviar which features the artist herself alongside a brave and diverse collection of beautiful women laid bare as they boldly reclaim the female form.

Woman is Lola’s ode to women everywhere, a song about female empowerment but also the struggles and hardships women face because of their gender and how society judges them based on entrenched stereotypical roles.

“I wanted to make this video because I believe women are all undeniably strong, sexy, free, brave, vulnerable, raw and powerful” – Lola explains – “And that we do not have to hide away. We do not have to remain unseen, our bodies should never be sexualised or a taboo conversation, or only seen through the male gaze. We have the ability to normalise our bodies being on show, and accept them for their differences, as It’s important to remember those differences are currently often shamed. I pushed for the women in the video being fully nude and the energy on set because of that was insane. I have never felt more empowered in my life. Nipples, bums, rolls, stretch marks, cellulite, all of these things are beautiful along with the ‘perfect’ body. This is my personal experience of being a woman, hopefully other women will have their own take on what it means to them.”