REVERSE celebrates patient empowerment with CareCredit

Production company REVERSE recently teamed up with agency The Many to produce a series of spots for the return of CareCredit’s I Can campaign.

Directed by Romain Quirot, the :15 spots embrace the campaign slogan with a series of vignettes highlighting the “care” possibilities with CareCredit, the wellness and healthcare financing solution from Synchrony. Each spot provides a glimpse into the world of people using CareCredit, including vision, pet care, physical therapy, cosmetic, dental, and more.

REVERSE was tasked with producing dynamic visual stories conveying the patient empowerment afforded through CareCredit, while reinforcing the brand voice that has set CareCredit apart from competitors in the healthcare finance sector. Each spot opens with a wide shot of a CareCredit card. Zooming closer into the logo, various lifestyle scenes are revealed within it.

CareCredit – I Can

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Agency The Many/Pacific Palisades
Production Company REVERSE
Director Romain Quirot

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Credits

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Agency The Many/Pacific Palisades
Production Company REVERSE
Director Romain Quirot
Executive Producer Chloe Scott
Art Director Conner Needham
Copywriter Emma Turetsky
Animator The Many/Pacific Palisades
Executive Producer Thibaut Estellon

Colorist Joseph Bicknell
Audio Mixer John Bolen
Producer Ailbhe Fitzpatrick
Creative Director Ashley Milhollin
Line Producer Chris Palladino
DP Jean-Paul Agostini
Editor Alex Morrison
Producer Katie Andrews

Online Editor/VFX Artist Jerry Spivack
Online/VFX Producer Shelli Jury
Executive Producer Trevor Paperny

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“The Many wanted these films to be lively and full of smiles to capture the liberation CareCredit users feel after financing the care they need,” says Quirot. “We embraced this pillar in every detail, from eclectic casting to vibrant art direction to dynamic camera moves and editing – all in 15 seconds.”

REVERSE also produced a :30 spot, a montage of all six spots. Quirot conducted the casting and shoot, which took place in locations throughout Austin, TX.

“These spots fit perfectly in Romain’s wheelhouse,” concludes Thibaut Estellon, Founder and Executive Producer at REVERSE. “He is a master portraiture in film, with a keen eye for casting, so his instincts were exactly what these character-centric spots required. He also has a unique ability to lull the viewer in with tactful shot choices and performances that get at the heart and energy of a story quickly, rather than relying on busy camera work and effects. We’re super proud of the final product and enjoyed every moment collaborating with The Many on this campaign.”