Restos du Coeur launch appeal for donations with We Still Need Us

35 years ago, when Coluche created Les Restos du Coeur, he would have never guessed that his "little idea", which was supposed to be temporary, would still be very relevant and even more important today, in 2020.

Indeed, since the first lockdown, Les Restos du Coeur has witnessed a considerable increase in the number of people needing its help.

In the face of this poverty outbreak, Les Restos du Coeur, now more than ever, need the help of all those who are willing to lend a hand, whatever form it takes. The association launches a strong and poignant film to call for donations, which will be broadcast on TF1on Tuesday, November 24th.

Restos du Coeur – We Still Need Us

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Agency Change/Paris
Production Company Birth
Director BRBR

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Credits

powered by

Agency Change/Paris
Production Company Birth
Director BRBR
Ad Agency Brand Station/Paris
Sound Studio Chez Jean
Producer Hugo Legrand-Nathan
Creative Director Samy Benama
Creative Director Damien Guiol

DP Michal Babinec
Line Producer Maxime Gallet
Post Producer Morgan Mirza
Post Producer Johan Luce-Antoinette
Editor Alejandro Garcia

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The film, created by the agencies Brand Station and Change, directed and produced by Birth, depicts an ideal world where no one needs the help of the association and its volunteers anymore. But the reality is very different.

France is reaching an alarming state: nearly 10 million people live in poverty today, meaning Les Restos du Coeur are more needed than ever. In turn, they also need everyone more than ever, to help those in need and raise awareness about their fight against poverty and exclusion.