​Chanel takes to the coast

Chanel takes to the coast for its Cruise 2026/27 collection imagined by Matthieu Blazy, directed by Stuart Winecoff and produced by Object & Animal. 

Set against a stretch of open beach, the film follows models wearing pieces from the new Cruise 2026/27 collection as they move between the sand, sea and rocks.

Models walk along the shoreline, fly kites in the breeze and make their way across the rocks, with the collection seen against the shifting coastal backdrop. The film moves between the beach and the underwater world, where models come face to face with sea creatures swimming just beyond the glass.

These quieter moments sit alongside scenes of movement and play along the shore.

Directed by Winecoff, the campaign brings Chanel's collection to life through a series of playful encounters by the sea, with production by Object & Animal.