Pillsbury assists veteran families in Welcome Home

Created via Pereira O’Dell, the project covers the brand’s partnership with Operation Homefront.

“I learned to edit when I was enlisted in the Army, so I was especially honored to have a role on this work spotlighting Pillsbury’s collaboration with Operation Homefront,” says editor Karen Kourtessis of bicoastal Union, who began her career as a sharpshooter, before shooting and editing training films and news stories. Her new commercial project touches on the sacrifices made by military families and the challenges inherent in their return to civilian life. “The agency team's creative vision attracted me from the onset.” 

Created via Pereira O’Dell, directed by Ritesh Gupta of Search & Destroy, and edited by Kourtessis, Welcome Home tells the story of childhood sweethearts Trevor and Brittany, who have managed raising their young son, Cohen, while living on a military base with Trevor often deployed far from home. 

As Trevor prepares to retire from the service after 8 years, the couple faces a new set of challenges in returning to civilian life. They hope to raise Cohen in Atlanta, where their families are based. Enter Pillsbury: with Operation Homefront, the brand helps by purchasing a home for veteran families to call their own while they transition out of the military.