Renault serves some seasonal spirit
The French vehicle manufacturer repurposes an iconic Christmas tune to capture the world’s excitement for the upcoming tennis season, ahead of the Roland-Garros 2023 tournament.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Nico Perez Veiga
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Nico Perez Veiga
- Chief Creative Officer Marco Venturelli
- Creative Director Marcelo Vergara
- Copywriter Noa Bensadoun
- Art Director Ana Pereira
- Producer Sarah Bouadjera
- DP Niklas Johansson
- Producer Nathalie Lecaer
- Head of Post Production Raimbaut Gaffier
- Post Producer Jean Philippe Tapia
- VFX Company Suburb Films Paris
- Sound Design Start-Rec
- Post Production Melissa Brouet
- VFX Supervisor/Compositor Benoit Revilliod
- VFX Shoot Supervisor Guillaume Nadaud
- Talent Felix Auger-Aliassime
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Nico Perez Veiga
- Chief Creative Officer Marco Venturelli
- Creative Director Marcelo Vergara
- Copywriter Noa Bensadoun
- Art Director Ana Pereira
- Producer Sarah Bouadjera
- DP Niklas Johansson
- Producer Nathalie Lecaer
- Head of Post Production Raimbaut Gaffier
- Post Producer Jean Philippe Tapia
- VFX Company Suburb Films Paris
- Sound Design Start-Rec
- Post Production Melissa Brouet
- VFX Supervisor/Compositor Benoit Revilliod
- VFX Shoot Supervisor Guillaume Nadaud
- Talent Felix Auger-Aliassime
Created by Publicis Conseil, this festive campaign from car manufacturer Renault celebrates the start of the tennis season ahead of tennis tournament the 2023 French Open at Roland-Garros.
The cinematic campaign, helmed by Iconoclast director Nico Perez Veiga, opens to the familiar - albeit slightly out of context, given it’s mid-May - sound of Andy Williams’ classic seasonal tune, It's the Most Wonderful Time of the Year.
Through immersive and imaginative VFX, the spot sees people watching with delight as clay dust falls from the sky, like winter’s first snow, and cities across the world rally around to prepare for The Best Season of the year. The film features appearances form professional players Félix Auger-Aliassime, Luca Van Assche and Diede de Groot.
