Renault celebrates limitless style
In a genre/era-hopping montage, set to a cracking Scarface track, car spots from the past are aped for their definitions of 'cool'.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Soldats
- Director Rodrigo Saavedra
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Soldats
- Director Rodrigo Saavedra
- Post Production 1to1
- VFX Digital District/Paris
- Sound Design Start-Rec
- Production Services Bas Production
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Marcelo Vergara
- Art Director Clement Palouzier
- Copywriter Antoine Querolle
- Head Of Production Caroline Petruccelli
- Producer Nelly Cohen
- Executive Producer Perrine Schwartz
- Executive Producer Pierre Cazenave-Kaufman
- Production Designer Jose Tirado Munoz
- Producer Julien Berlan
- DP Benjamin Todd
- Editor Manuel Coutant
- Post Producer Ulyssia Marchais
- Head of Post Production Gregoire Giral
- VFX Supervisor Stephane Amram
- Colorist Julien Alary
- Line Producer Sasa Bijelic
- Line Producer Andrej Caruso
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Soldats
- Director Rodrigo Saavedra
- Post Production 1to1
- VFX Digital District/Paris
- Sound Design Start-Rec
- Production Services Bas Production
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Marcelo Vergara
- Art Director Clement Palouzier
- Copywriter Antoine Querolle
- Head Of Production Caroline Petruccelli
- Producer Nelly Cohen
- Executive Producer Perrine Schwartz
- Executive Producer Pierre Cazenave-Kaufman
- Production Designer Jose Tirado Munoz
- Producer Julien Berlan
- DP Benjamin Todd
- Editor Manuel Coutant
- Post Producer Ulyssia Marchais
- Head of Post Production Gregoire Giral
- VFX Supervisor Stephane Amram
- Colorist Julien Alary
- Line Producer Sasa Bijelic
- Line Producer Andrej Caruso
Let's get something out of the way from the start - any spot soundtracked by Paul Engemann's Scarface (Push It to the Limit) is automatically going to grab our attention.
Thankfully, Renault's latest from Publicis Conseil not only delivers on the retro style of its soundtrack, it actively parodies the perceived styles of the times.
Taking its cues from the 70s, 80s and 90s, when the car was seen as a weapon of seduction, power and absolute cool, the spot winks at those who coveted the R19 cabriolet, the R17, the R25 Baccara and the R21 2L Turbo, whilst slyly introducing its future-facing Captur E-Tech.
Smartly directed by Soldats' Rodrigo Saavedra, who manages to evoke an era in a matter of seconds, this fun period flyby will have you rocking.
