Rémy Martin teams up with Usher

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning global superstar Usher team up to debut this new global campaign, Life is a Melody, directed by Fleur Fortune through Iconoclast USA.

Featuring a track from Usher’s highly anticipated new album, the campaign - developed with Fred & Farid New York - invites music and spirits enthusiasts alike to embark on a harmonious journey where the notes of Rémy Martin and the melodies of life intertwine in perfect harmony.

The campaign is inspired by the idea that a beautiful melody is created through the harmony of ideas, influences, encounters and experiences – the visuals and movements in Life is a Melody capture everyday elements reminiscent of music notes. 

Teasing fans with a preview of a new song, Comin’ Home, from his highly-anticipated album, Usher takes centre stage in the creative, sitting at the piano and enveloped in the embrace of Rémy Martin 1738 Accord Royal and XO bottles. 

Every element, from the captivating visuals to the curated soundscapes, showcases the deep connection between Rémy Martin, Usher and the world of music.