Rémy Martin celebrates the tradition of Sobremesa with Fred & Farid
Notable chefs, designers, and mixologists come together to embrace cultures of excellence in a campaign imagined and developed with the creative agency FRED & FARID New York.
Rémy Martin has teamed up with chef and TV personality Alejandra Ramos, interior designer and lifestyle expert Evette Ríos, and mixologist Alex Valencia to celebrate Hispanic Heritage month and honour the Latino tradition of Sobremesa, a post-dining tradition that embraces the appreciation of people and time.
Together, Alejandra and Alex will create an array of innovative and savoury Latin American-inspired cuisine and cocktails that pay homage to Sobremesa. Evette Ríos will share her style, decor, and entertaining home tips for celebrating the ritual of Sobremesa with family and friends.
Rémy Martin remains at the forefront of momentous occasions that bring people together to create deep-rooted connections. Rémy Martin has appointed global creative agency FRED & FARID New York to enhance the featured talents' Latino artistic culture, personality, and passion points with dynamic and eye-catching film.
Paying tribute to the rich and diverse Latino culture, the film was designed by an all-Latino cast of creatives-director, illustrators, animators, and production team. The animation created by Colombian illustrator, animator, and motion designer Johnny Trujillo, was inspired by visual references to create pattern artwork and animations. The film features different art mediums, styles, and cultures inspired by art, illustration, and craft depicted from the diverse Latino countries around the world.
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With nearly 300 years of excellence producing Cognac Fine Champagne and symbolizing the diversity of craft and tradition, Rémy Martin honors the cultures of excellence through the ritual of Sobremesa , inviting us all to reflect, embrace and share cultural curiosities and ideologies with our friends and loved ones, celebrating what we collectively bring to the table.
“As a Latina, my heritage and culture inform and influence every aspect of my work. I have fond memories of the time spent around the table with family and friends. Food connects us all, and every dish I create is personalised, made with love, and tells a story,” shared Alejandra Ramos, TV Personality and Chef. “A great meal deserves to be paired with an elevated cocktail experience. I am excited to partner with Rémy Martin, whose versatile and unique flavour profiles pair well with Latin American cuisine's aromatic, savoury, and indulgent culinary influences.”
“Our homes are where we share and pass down family traditions and legacies. Teaming up with Rémy Martin to create a thoughtful, interactive, and vibrant ambiance tailored to the celebration of my Latino heritage is a proud moment for me.” explained Evette Ríos, Interior Designer.
“My Puerto Rican roots are instrumental in shaping the person I am today. I’m delighted to be a part of an occasion that champions Latino art, architecture, food, music, and conversation.”
“Rémy Martin is dedicated to celebrating beloved, time-honored traditions that bring people together around the table. We are proud to team up with creative talents who are highly regarded in their communities to cherish the cultures of excellence through the ritual of Sobremesa,” said Tina Reejsinghani, Vice President, Rémy Martin Americas. “Preserving moments anchored in craftsmanship, unity and gastronomy are values and principles that we passionately stand by.”
Rémy Martin continues to embrace the history and traditions of excellence that form a community of interrelated cultures through its “Team Up For Excellence” initiative developed with the creative agency FRED & FARID New York, highlighting respected talents within the culinary landscape. Previous collaborations include Diana Dávila, Executive Chef and owner of Mi Tocaya Antojeria, Stephen “Chef Papi” Rodriguez, Chef and Founder of CHEF PAPI INC, Top Chef Contestant and Food & Wine Executive Producer, Chef Kwame Onwuachi, and Danielle Chang of LUCKYRICE.