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1Park9 appoints Roxanne Artesona
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The industry veteran joins as Executive Producer and Head of Sales, overseeing new business development and brand partnerships.
Industry veteran Roxanne Artesona has joined content and experiential production studio 1Park9 as Executive Producer and Head of Sales, taking on a role focused on expanding the company's commercial partnerships and creative roster.
Based in Los Angeles and working bi-coastally, Artesona joined the company on 5 October. She will lead its commercial strategy, developing relationships with brands, agencies and publishers, expanding existing partnerships and helping build a dedicated national sales operation. She will also play a role in identifying new creative talent for the studio.
With nearly four decades of industry experience, Artesona has built a career connecting creative talent with opportunities. In 1992, she founded ROXANNEandco, a woman-owned, diversity-focused talent representation company that she led for more than three decades. Her experience also includes executive production and sales leadership roles at Durable Goods and Rodeo Show.
Among her career highlights is BlackMen Love for SheaMoisture, directed by Dominique DeLeon. Artesona helped bring Unilever into the project and served as co-executive producer. The work went on to receive a Webby Award for Corporate Social Responsibility, two Telly Awards and an AYA Inclusion Award at Cannes.
For 1Park9 founder and CEO Tahira White, the appointment represents an investment in the studio's future. Having built much of its business through long-standing relationships and referrals, 1Park9 has spent the past two years developing a more structured commercial operation, with Artesona providing dedicated leadership to take that work further.
“Roxanne thinks like an owner,” says White. “She understands what it takes to win work, build relationships and create opportunities. She also understood immediately what 1Park9 is. We work directly with brands, agencies and publishers, and Roxanne knows how to speak to all three. We've reached a point where our capabilities are ahead of our awareness, and she's exactly the person to help us close that gap.”
White and Artesona first connected in 2019, when White was exploring how to build a commercial production business. The two stayed in touch, and when the opportunity arose to establish a dedicated sales leadership role at 1Park9, Artesona was White's first call.
Artesona will work closely with the company's existing regional sales representatives, bringing a unified approach to business development across the US. Her priorities include deepening direct-to
