RE/MAX shows the real pain of real estate

RE/MAX – Contact

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Agency Camp + King/San Francisco
Production Company Biscuit Filmworks/USA
Director Clay Weiner

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Credits

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Agency Camp + King/San Francisco
Production Company Biscuit Filmworks/USA
Director Clay Weiner
Executive Producer Garrett DeLorm
Director of Broadcast Stacy McClain
Chief Creative Officer Roger Camp
Creative Director/ Art Director Rikesh Lal
Copywriter Lara Kesler

Copywriter Rick Morrison
Art Director Melissa Macarian
Editor Pete Koob
Executive Producer Deanne Mehling
Producer Caylee Banz
VFX Jogger Studios
Art Director Ben Pang
Assistant Editor Stefan Manz

Lead Flame Artist Brendan Crockett
Flame Artist Todd Mesher
Creative Director Andy Brown

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Everyone has a horror story or two about trying to sell a house, so it's only fitting that this new campaign for estate agents RE/MAX has a series of painfully accurate executions to exemplify.

Riffing off mistakes the brand's expertise allow them to avoid, the spots from Camp+King present humorously incompetent realtors, technology that's more of a hindrance than a help and implausibly lavish scenarios in which 'knowing someone' helps a great deal.

Tackled with top comedic prowess by Biscuit's Clay Weiner, these charming ads might make you want to rethink where you list your pad next time.