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Rema 1000 – Smart Boat

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Once again Oslo agency Try has teamed with Andreas Riiser, directing through Bacon Oslo, to produce a slice of smart-tech slapstick in scenes from the life of Martin. 

The hapless fan of voice-activated tech just can’t get a break and is frequently scuppered by voice-altering glitches that wreak havoc on his automated world. 

This time he’s scuppered by a Smart Boat that mutinies when raucous seagulls come aboard lured by his ingenious shrimp-peeling machine.

Back in 2018, the brilliant Smart House saw him locked out in the rain when the dentist rendered him fat-tongued and incomprehensible, while last year he came a cropper on his Treadmill due to choking on his own health shake. 

And it always seems to happen when his fetching neighbour Miriam is passing. D'oh!

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