Reinserta's babies behind bars
In an affecting short film created by Grey for the humanitarian NGO, a young child born in prison celebrates their third birthday before being cruelly separated from their mother.
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Credits
powered by
- Agency Grey/Mexico City
- Production Company Oriental Films
- Director Yupi Segura
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Credits
powered by
- Agency Grey/Mexico City
- Production Company Oriental Films
- Director Yupi Segura
- Sound Satelite Audio
- President Diego Medvedocky
- Global Chief Creative Officer Javier Campopiano
- Chief Creative Officer Alexis Ospina
- Creative Director Mauricio Guerrero
- Creative Director Nicolas Diaco
- Art Director Juan Felipe Restrepo Arroyave
- DP Agustin Claramunt
- Post Production Pedro Aragon
Credits
powered by
- Agency Grey/Mexico City
- Production Company Oriental Films
- Director Yupi Segura
- Sound Satelite Audio
- President Diego Medvedocky
- Global Chief Creative Officer Javier Campopiano
- Chief Creative Officer Alexis Ospina
- Creative Director Mauricio Guerrero
- Creative Director Nicolas Diaco
- Art Director Juan Felipe Restrepo Arroyave
- DP Agustin Claramunt
- Post Production Pedro Aragon
With the help of creative agency Grey and Oriental Films director Yupi Segura, Mexican NGO Reinserta has launched this powerful campaign, which presents the heartbreaking realities of women who give birth in prison.
The four-minute film tells the story of a group of women who traffic a package in prison, which turns out to be a candle, so a prisoner can celebrate her child’s third birthday. After blowing out the candle, the three-year-old is painfully taken from their mother.
The organisation, which is Mexico’s leading charity in emotionally and socially supporting children exposed to the justice system, created the campaign to celebrate Children’s Month and encourage donations to improve living conditions for female prisoners and their children.
