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Reebok – Storm The Court

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Yeah, yeah, we all know, from commercials, that a natty pair of new trainers can help us run faster, jump higher and sport better than everyone else on the court/track/pitch, but, as this new commercial from Reebok goes to prove, they can also help you out-dance your opponents.

With Storm the Court, the first spot in the brand’s Sport the Unexpected campaign, Venables Bell & Partners fully embrace the ‘bold and provocative’ ethos of Reebok, creating a gloriously irreverent slice of basketball rivalry. Featuring a bizarre, unexpected guest, resplendent in a pair of Reebok Aztrek Double in front of an outdoor hoop, the commercial shifts from sporty action to hilarious grooving in 90 glorious seconds.

Directed by Prettybird’s Tom Noakes, the memorable work will be joined by two more executions in the campaign, with Back Where We Started following soon.

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