Reebok’s latest is the most bizarre courtside dance-off you’ll ever see
Launching the Sport the Unexpected campaign, the commercial embraces the ‘bold and provocative’ ethos of the brand in an unforgettable 90-seconds.
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company PRETTYBIRD
- Director Tom Noakes
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company PRETTYBIRD
- Director Tom Noakes
- Founder Paul Venables
- Executive Creative Director Will McGinness
- Creative Director Byron Del Rosario
- Senior Art Director Allie Nordstrom
- Senior Copywriter Elliot Nordstrom
- Director of Integrated Production (HP) Hilary Coate
- Producer Saatchi & Saatchi/LA
- Executive Producer Kerstin Emhoff
- Head of Production Rika Osenberg
- DP Larkin Seiple
- Production Designer Jason Hougaard
- Editor Shane Reid
- Executive Producer Carol Lynn Weaver
- Senior Producer Michael Miller / (Producer)
- Executive Creative Director Aron Hjartarson
- Creative Director Chris Waitt
- Creative Director Ben West
- Lead Artist Raul Ortego
- Colorist Alex Bickel
- Producer Claudia Guevara
- Executive Producer/Creative Director Kelly Bayett
- Producer KC Dossett
- Audio Mixer AJ Murillo
- Sound Designer Morgan Johnson
- Executive Producer Kelly Bayett
- Producer KC Dossett
- Producer Julie Sawyer
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company PRETTYBIRD
- Director Tom Noakes
- Founder Paul Venables
- Executive Creative Director Will McGinness
- Creative Director Byron Del Rosario
- Senior Art Director Allie Nordstrom
- Senior Copywriter Elliot Nordstrom
- Director of Integrated Production (HP) Hilary Coate
- Producer Saatchi & Saatchi/LA
- Executive Producer Kerstin Emhoff
- Head of Production Rika Osenberg
- DP Larkin Seiple
- Production Designer Jason Hougaard
- Editor Shane Reid
- Executive Producer Carol Lynn Weaver
- Senior Producer Michael Miller / (Producer)
- Executive Creative Director Aron Hjartarson
- Creative Director Chris Waitt
- Creative Director Ben West
- Lead Artist Raul Ortego
- Colorist Alex Bickel
- Producer Claudia Guevara
- Executive Producer/Creative Director Kelly Bayett
- Producer KC Dossett
- Audio Mixer AJ Murillo
- Sound Designer Morgan Johnson
- Executive Producer Kelly Bayett
- Producer KC Dossett
- Producer Julie Sawyer
Yeah, yeah, we all know, from commercials, that a natty pair of new trainers can help us run faster, jump higher and sport better than everyone else on the court/track/pitch, but, as this new commercial from Reebok goes to prove, they can also help you out-dance your opponents.
With Storm the Court, the first spot in the brand’s Sport the Unexpected campaign, Venables Bell & Partners fully embrace the ‘bold and provocative’ ethos of Reebok, creating a gloriously irreverent slice of basketball rivalry. Featuring a bizarre, unexpected guest, resplendent in a pair of Reebok Aztrek Double in front of an outdoor hoop, the commercial shifts from sporty action to hilarious grooving in 90 glorious seconds.
Directed by Prettybird’s Tom Noakes, the memorable work will be joined by two more executions in the campaign, with Back Where We Started following soon.
