Family roles are reversed in sobering anti-drinking spot
A little boy cares for his alcoholic father in Alkohol & Samfund's latest campaign.
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Bacon's Ada Bligaard Søby directs this sobering spot for Danish organisation Alkohol & Samfund (Alcohol & Society).
Sympathetically shot, emotional without being mawkish, the film contains a simple and sad truth at its core: alcoholism turns those we should be able to depend on into dependents themselves.
The campaign was created by Copenhagen shop Hjaltelin Stahl.