Red Car Dallas Rebrands as Republic

In a deal months in the making, three key players of Red Car's Dallas division have purchased the company's regional office and rebranded as Republic Editorial, offering the benefits of local ownership and what its partners are calling a “Premium Quality” post-production experience for their clients.
 
Republic Editorial’s new ownership team consists of Senior Editor Chris Gipson, Senior Editor Keith James and long-time Managing Director Carrie Callaway.  The trio looks forward to growing as an independent and locally owned company.
 
“We’ve always had some of the hardest-working people and strongest clients in the business," Callaway says, “and now that we have true hands-on control of the direction of our company, we’ll be able to react quickly to the ever-changing needs of our clients.”
 
“Everyone is very excited to know we have an owner who’s on the ground in Dallas and committed to our long-term growth,” Gipson adds.
 
Republic Editorial pledges to offer clients a “Premium Quality” experience, a watchword the new owners have resurrected from classic advertising slogans of days gone by, to describe their culture of client service and the attention to detail they bring to each project.
 
“For us, ‘Premium Quality’ is a beloved throwback phrase we’ve taken to heart as modern craftsmen,” James says.  “Much like the great storytellers that came before us, we know true art lies in the ability to creatively manage each and every fine point of the process, without compromising the artistic vision.”
 
Republic Editorial's roster of ‘Premium Quality’ services include five off-line rooms, two Flame Premium online rooms, an audio suite, a motion graphics department and a color grading room.  There are four full-time staff editors – along with Gipson and James, the roster includes Patrick Hammond and Andy McGee – as well as the full complement of editors from Red Car New York’s roster.
 
Republic Editorial also plans to strengthen their relationship with the New York-based color grading specialist Nice Shoes to provide virtual color grading services in one of their finishing suites.  To further enhance their clients' experience, Republic Editorial is also in early talks with a production company to increase their turn-key capabilities and service one-stop, production-through-post projects.
 
The owners credit their employees and internal culture for the success of the company.  “We all complement each other nicely,” Callaway says. “And we’re always on the lookout for new talent who can help enhance the ‘Premium Quality’ experience for our clients, partners and employees.”
 
Callaway has been with Red Car since it entered the Dallas market in 1999. A highly respected veteran of the industry, she opened Yellow Rose Editorial in 1995 and sold it four years later to Red Car founder Larry Bridges, staying on as Managing Director.
 
In 2004, Gipson moved to Red Car Dallas from Red Car L.A.  Beginning his career at Red Car in the Hollywood office in 1994, he moved up the ranks and was editing music videos and commercials by 1999.  Since relocating to Dallas, he's worked on spots for AT&T, Nissan, JCPenney, Hyundai, Lowe's and Mercedes-Benz.
 
The same year Gipson joined Red Car Dallas, James came over from charlieuniformtango across town.  Starting out as a tape operator there in 1997, James found himself on CUT’s editorial roster three years later.   Since joining Red Car, his work includes spots for McDonalds, Pepsi, Gatorade, Nissan and Charter Communications.