Real Madrid and adidas’ beautiful game
Avant-garde sportswear brand Y-3 – a happy union between adidas' fashion label and Japanese designer Yohji Yamamoto – launches an elegant celebratory collection.
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Credits
powered by
- Agency The Midnight Club/London
- Production Company Compulsory
- Director Florian Joahn
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Credits
powered by
- Agency The Midnight Club/London
- Production Company Compulsory
- Director Florian Joahn
- Production Design Studio Augmenta
- Executive Producer Kadri Mahmoud
- Producer Cora Rodriguez Lacueva
- DP Courtney Bennett
- Creative Director Joshua Connell
Credits
powered by
- Agency The Midnight Club/London
- Production Company Compulsory
- Director Florian Joahn
- Production Design Studio Augmenta
- Executive Producer Kadri Mahmoud
- Producer Cora Rodriguez Lacueva
- DP Courtney Bennett
- Creative Director Joshua Connell
Created by the Midnight Club, London, and directed by Florian Joahn, through Compulsory, this gorgeous monochrome campaign film celebrates both the football club’s 120th anniversary and the 20th year of the fruitful partnership between adidas and Y-3.
Comprising a capsule collection and limited-edition kit, the campaign showcases the language of Yamamoto design, eschewing overly branded images we’re used to seeing on the sports field in favour of black on black.
Real Madrid stars; David Alaba, Karim Benzema, Marcelo, Ferland Mendy (below) and Iker Casillas feature throughout as onlookers and members of the congregation attending The Ceremony, a symbolic coming together of the two brands at a wedding set in a zen garden with a Koto-inspired soundtrack. Classy.
