Ram charges across the sands
Driven by Richards Group, Dallas, this intensely edited spot convinces us that even a truck company can use a soft, dreamy soundtrack to show off serious drama.
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Credits
powered by
- Agency The Richards Group/Dallas
- Production Company Sherpas Cinema
- Director Renan Ozturk
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Credits
powered by
- Agency The Richards Group/Dallas
- Production Company Sherpas Cinema
- Director Renan Ozturk
- Art Director Diego Zelaya
- Art Director Parker Bell
- Creative Director Stan Richards
- Creative Group Head/Copywriter Chuck Schiller
- Producer Paul Nelson
- Director Eric Crosland
- Edit Company/Post Company ATK PLN
- Senior Producer Kent Zambrana
- Flame Artist Lay Chin Lee
- Managing Director David Bates
- Colorist Neil Anderson
- Audio Post Lucky Post
- Sound Designer/Audio Mixer Matt Cimino
- Executive Producer Jeff Snyder
- Line Producer Darrin Ball
- Editor Christopher Collins
- Executive Creative Director Jose Gomez
Credits
powered by
- Agency The Richards Group/Dallas
- Production Company Sherpas Cinema
- Director Renan Ozturk
- Art Director Diego Zelaya
- Art Director Parker Bell
- Creative Director Stan Richards
- Creative Group Head/Copywriter Chuck Schiller
- Producer Paul Nelson
- Director Eric Crosland
- Edit Company/Post Company ATK PLN
- Senior Producer Kent Zambrana
- Flame Artist Lay Chin Lee
- Managing Director David Bates
- Colorist Neil Anderson
- Audio Post Lucky Post
- Sound Designer/Audio Mixer Matt Cimino
- Executive Producer Jeff Snyder
- Line Producer Darrin Ball
- Editor Christopher Collins
- Executive Creative Director Jose Gomez
In this music-driven, heavily textured spot, Ram Trucks drive up on the competition, the newest model spins across a desert landscape.
Intercut in between images of dry mud, scaled creatures, and soaring vistas, a truck tears through the landscape, shooting dust and sand in its wake. Sandman is furiously edited, full of dark, rich colors and slow-motion captures of the vehicle in motion. Subtly and beautifully enhanced by ATK PLN editors, the spot is thoughtful and full of surprising moments where visuals are juxtaposed against the lullaby sounds of the soundtrack.
Directed by Renan Ozturk and Eric Crosland, the piece was produced by Sherpas Cinema. The sound editing was done by Lucky Post, who delicately arranged the aggressive, serpentine movements of the truck against the soft, berceusic melody that carries the piece through.
