Quorn puts on a puppet show

Directed by Jim Archer through Minds Eye, this heartwarming new campaign for the meat alternative brand uses endearing puppetry and comedic moments to tug at the heartstrings of those on the fence about going meat free. 

So Tasty, Why Choose The Alternative? puts the viewer in the familiar world of ‘food porn’ advertising, before pulling the rug and revealing a trio of animal puppets created by Andy Heath at Talk To the Hand Productions. 

The puppets prove their point that Quorn’s Deli range is so tasty, why would you choose the alternative? The alternative, of course, being them. 

“This new campaign has been created to connect with flexitarians who are looking to reduce their meat intake but not lose out on the taste and texture they know and love from deli meats," says Gill Riley, Marketing Director at Quorn Foods UK. "We want to make them laugh whilst also demonstrating just how delicious our new products are.”