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Levi’s – Buy Better. Wear Longer

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If there's one clothing item that's managed to swerve the fads and foibles of fashion, it's the humble pair of jeans.

Making this endless appeal the star of the show, AKQA’s new work for Levi's demonstrates its Buy Better. Wear Longer. slogan by showing some denim travelling through the ages - finding new forms in its variety of wearers.

Full of the sort of slick transitions and witty camerawork we always enjoy from Iconoclast's Megaforce, this fun spot goes to show that it's always good to explore your jeanealogy.

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