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Levi's wants you to pass on your jeans
AKQA’s San Francisco studio and Megaforce tell the endearing (and enduring) story of a pair of slacks that finds new purpose with each wearer.
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Credits
powered by
- Agency AKQA/San Francisco
- Production Company Iconoclast
- Director Megaforce
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Credits
powered by
- Agency AKQA/San Francisco
- Production Company Iconoclast
- Director Megaforce
- Managing Directo Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Producer Richard Weager
- DP Justin Brown
- Executive Creative Director Tim McDonell
- Creative Director Bryan Dempler
- Senior Art Director Laura Pol
- Senior Art Director Hunter Patrick
- Senior Copywriter Alexis Justman
- Executive Producer Heather Harlow
Show full credits
Credits powered by
Credits
powered by
- Agency AKQA/San Francisco
- Production Company Iconoclast
- Director Megaforce
- Managing Directo Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Producer Richard Weager
- DP Justin Brown
- Executive Creative Director Tim McDonell
- Creative Director Bryan Dempler
- Senior Art Director Laura Pol
- Senior Art Director Hunter Patrick
- Senior Copywriter Alexis Justman
- Executive Producer Heather Harlow
If there's one clothing item that's managed to swerve the fads and foibles of fashion, it's the humble pair of jeans.
Making this endless appeal the star of the show, AKQA’s new work for Levi's demonstrates its Buy Better. Wear Longer. slogan by showing some denim travelling through the ages - finding new forms in its variety of wearers.
Full of the sort of slick transitions and witty camerawork we always enjoy from Iconoclast's Megaforce, this fun spot goes to show that it's always good to explore your jeanealogy.
