Progressive is At Home with Baker Mayfield

The NFL season is upon us. And with that, comes the return of the Progressive TV campaigns At Home with Baker Mayfield.

Now it’s in third season, we pick up right where we left off: with Baker navigating home ownership… in the stadium he lives in. The campaign again provide glimpses of the uniquely relatable, mundane aspects of homeownership, from running out of treats on Halloween, to the time-honoured tradition of the exchanging of the Wi-Fi password with guests, to handling a mis-delivered package that belongs to your neighbour (who happens to be a certain famous musician who lives in the Rock and Roll Hall of Fame)

Season three kicked off last week, with two spots, Baker Mayfield Shares Hot Goss and Baker Mayfield Holds A Yard Sale, and will run through the NFL playoffs on both national TV and digital channels, with new spots rotating in periodically for the duration of the season, in a contextually relevant manner.

The campaign which was produced by Arnold Worldwide using copious precautions for the safety of talent and crew during the pandemic – continues the improv comedy style of previous Progressive ads, while also reiterating Progressive as a top choice for homeowner’s insurance.

Arnold Chief Creative Officer Sean McBride said: "When we kicked off this season, we talked a lot about how the third season is when great shows really find themselves. And, to us, that’s exactly what happened with At Home with Baker. The basic plot is set, the characters have been developed to a certain degree, and now it’s just about great writing and great execution – and maybe a surprise cameo or two thrown in for good measure."

The spots were directed by Kenny Herzog through O Positive.