Post Malone leads a horse to water for UGG
The American artist and musician co-creates and stars in a charmingly subtle campaign spotlighting the fashion brand's weather-hybrid footwear collection.
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Credits
powered by
- Agency AKQA/Atlanta
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- Director Ramez Silyan
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Credits
powered by
- Agency AKQA/Atlanta
- Director Ramez Silyan
Credits
powered by
- Agency AKQA/Atlanta
- Director Ramez Silyan
Artist and musician Post Malone brings his creative vision to this delightfully subtle yet characterful campaign, created in collaboration with AKQA for Southern California-based global lifestyle brand UGG.
Directed by Ramez Silyan, the 30-second spot packs stylish art direction, sensory sound design, and a playful performance from Malone and his trusty albeit stubborn steed.
“We’re thrilled to have Post Malone as our new men’s ambassador,” said Anne Spangenberg, President of UGG. “UGG is all about being comfortable to express yourself, so to partner with Post Malone to express his creativity and co-create our new campaign with us is truly an honour.”
