Porter Robinson’s freaky fantasy
Hugh Mulhern delves into the mildly disturbing world of extreme fandom in a dynamic, pop-culture inspired promo for the American EDM artist.
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Credits
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- Production Company Riff Raff
- Director Hugh Mulhern
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Credits
powered by
- Production Company Riff Raff
- Director Hugh Mulhern
- Edit Trim
- Post Production The Mill/London
- Post Production GABHA STUDIOS
- Service Company Solent Film
- Production Designer Elena Isolini
- Producer / Executive Producer Precious Mahaga
- Executive Producer Natalie Arnett
- DP Nikita Popkov
- Edit Producer Noreen Khan
- Editor Joseph Taylor
- Executive Producer Saskia Delius
- Production Manager Mitko Milushev
Credits
powered by
- Production Company Riff Raff
- Director Hugh Mulhern
- Edit Trim
- Post Production The Mill/London
- Post Production GABHA STUDIOS
- Service Company Solent Film
- Production Designer Elena Isolini
- Producer / Executive Producer Precious Mahaga
- Executive Producer Natalie Arnett
- DP Nikita Popkov
- Edit Producer Noreen Khan
- Editor Joseph Taylor
- Executive Producer Saskia Delius
- Production Manager Mitko Milushev
Riff Raff's Hugh Mulhern lends his eccentric style to this equally playful and nightmarish promo for American DJ and singer Porter Robinson’s new track, Cheerleader.
Through a frenetic mix of live action, AI animation, 2D and 3D CGI, and stop motion, Mulhern explores what it means to be a fan in a world where everyone has the means to become famous.
“I wanted to make something that looked at extreme fandom and narcissism," he adds. "As we fall through different layers of reality I wanted the viewer to ask “are we in the fantasies of the fans or in Porter’s own interpretation of their fantasies?” While it’s specific to Porter’s experience as an artist it is as much about contemporary societies relationship with extreme individualism. If everyone is having their 15 minutes of fame does that mean everyone has also become a super fan?’
