Porsche celebrates 75 years of motorsport heritage
Porsche has unveiled a new motorsports film marking 75 years of motorsport heritage, created in partnership with its recently appointed agency of record, Lola USA.
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Porsche has unveiled a new motorsports film marking 75 years of motorsport heritage, created in partnership with its recently appointed agency of record, Lola USA.
The launch of 75 Years of Racing History marks a defining first chapter for Porsche and Lola USA, one that reframes heritage not as history, but as fuel for what comes next. The film signals the first major creative output from the partnership and sets the tone for a new era of storytelling rooted in the brand’s racing DNA.
At the centre of the film is a simple but enduring question: Can a dream become a legacy? To answer it, Lola USA reimagines one of Porsche’s most iconic cultural assets, its most iconic racing posters, crafted by hand to transform them into immersive, cinematic worlds.
Credits
View on- Agency LOLA/New York
- Production Company Omnicom Production/USA
- Director Doug Bello
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Credits
View on- Agency LOLA/New York
- Production Company Omnicom Production/USA
- Director Doug Bello
- Editing Unsaid Studio
- VFX Unsaid Studio
- Animation Unsaid Studio
- Sound Mr Bronx Audio Post/New York
- Music Quiet City Music & Sound
- Executive Creative Director Jason Ashlock
- Creative Director/Copywriter Sofia Rosell
- Creative Director/Art Director Mussashi Shintaku
- Design Director Mitch Horton
- Director of Production Teri Altman
- Executive Producer Zachery Fortin
- Sound Designer/Audio Mixer David Wolfe
- Composer/Mix Chris Jordao
- Composer Darren Solomon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LOLA/New York
- Production Company Omnicom Production/USA
- Director Doug Bello
- Editing Unsaid Studio
- VFX Unsaid Studio
- Animation Unsaid Studio
- Sound Mr Bronx Audio Post/New York
- Music Quiet City Music & Sound
- Executive Creative Director Jason Ashlock
- Creative Director/Copywriter Sofia Rosell
- Creative Director/Art Director Mussashi Shintaku
- Design Director Mitch Horton
- Director of Production Teri Altman
- Executive Producer Zachery Fortin
- Sound Designer/Audio Mixer David Wolfe
- Composer/Mix Chris Jordao
- Composer Darren Solomon
The film moves through decades of poster art, stepping inside each frame to reveal the pressure, endurance, and relentless pursuit of performance that have defined Porsche on track for 75 years. Rather than treating heritage as something to look back on, Lola USA positions it as something still in motion, a living proof point that Porsche wasn’t built for racing but born for it.
The fully integrated campaign is now live globally across digital, social, and broadcast, supported by additional content extensions that further explore Porsche’s motorsports legacy through craft and storytelling.
“Porsche has always believed that how race cars are made matters just as much as what they become. From the very first sketches to the final product, it’s a brand built by hand and obsessed with every detail. We approached this film the same way. Every frame was carefully crafted, reimagining these iconic posters by hand to honor their legacy. No shortcuts. No automation. Just the kind of care and discipline that defines Porsche.” said Ayesha Coker, VP Marketing at Porsche Cars North America.
“This film had to be made the same way Porsche makes its cars. With intention, precision, and craft at every step,” added Mussashi Shintaku, Creative Director at Lola USA.
