Who will you take to National Cinema Weekend?
New UK-wide integrated campaign fronts Cinema Weekender, with £4 tickets at cinemas across the UK.
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Cinema First, the cross-industry body dedicated to promoting cinema-going in the UK, launched a new UK-wide integrated campaign for National Cinema Weekend, created by independent creative agency Unbound.
The campaign fronts the event, running 5th – 6th September, when tickets will be just £4 at cinemas across the country, including at all major multiplex chains and a host of independent venues nationwide. The campaign is built around a simple question: who will you take to the cinema on National Cinema Weekend?
At the heart of the campaign is a hero film directed by Henry Mason at Darling Films, shot on location in Chiswick, London.
The film follows a young boy and his mum as they navigate everyday life together. Mum is there for every moment, big and small - picking up his coat, wiping jam from his face, turning off the light as he drifts off to sleep.
Finally, they find themselves at the cinema and she's ready, as ever, to pay for the tickets, until her young son steps in and announces that "he's got it”, much to her surprise. The film is supported by an out-of-home campaign capturing the emotions around a nation coming together to celebrate the cinema experience.
Credits
View on- Agency Unbound/London
- Production Company Darling Films
- Director Henry Mason
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Credits
View on- Agency Unbound/London
- Production Company Darling Films
- Director Henry Mason
- Editing Unbound/London
- Post Production Coffee & TV
- Audio Post Boom Box Post
- Audio Post Urban Post Productions
- Chief Creative Officer Elspeth Lynn
- Chief Creative Officer Paul Hogarth
- Creative Partner Austin Hamilton
- Copywriter Elspeth Lynn
- Producer Caroline Connor
- Art Director Darren Groucutt
- Art Director/Designer Lewis Peat
- Creative Reid July
- Producer/Owner Clare Timms
- Production Designer Oliver Gillen-Toon
- DP Adric Watson
- Editor Giles Dill
- Post Producer Pete Burch
- Colorist Simona Cristea
- Sound Designer Levi Considine
- Creative Director Ted Rosnick
- Audio Engineer Joaquin Clunie
- Audio Engineer Rudy Michaels
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Unbound/London
- Production Company Darling Films
- Director Henry Mason
- Editing Unbound/London
- Post Production Coffee & TV
- Audio Post Boom Box Post
- Audio Post Urban Post Productions
- Chief Creative Officer Elspeth Lynn
- Chief Creative Officer Paul Hogarth
- Creative Partner Austin Hamilton
- Copywriter Elspeth Lynn
- Producer Caroline Connor
- Art Director Darren Groucutt
- Art Director/Designer Lewis Peat
- Creative Reid July
- Producer/Owner Clare Timms
- Production Designer Oliver Gillen-Toon
- DP Adric Watson
- Editor Giles Dill
- Post Producer Pete Burch
- Colorist Simona Cristea
- Sound Designer Levi Considine
- Creative Director Ted Rosnick
- Audio Engineer Joaquin Clunie
- Audio Engineer Rudy Michaels
Elspeth Lynn,Chief Creative Officer and Founder at Unbound, said: "Cinema is one of the few things that's genuinely better when shared. 'Who Will You Take?' isn't just about the £4 ticket price, though that's a brilliant reason on its own - it's about the person you'd choose to share that moment with. Henry's film captures that so simply, through a mum and her son, and the OOH shows it playing out in all sorts of unexpected ways, right across the country. We wanted the whole campaign to feel as warm and universal as the experience of cinema itself."
Sharon Reid, Director of Marketing and Partnerships at Cinema First, said: "National Cinema Weekend is about reminding people just how much joy there is in going back to the big screen, and sharing that experience with the people who matter to you. Unbound has brought that idea to life beautifully. National Cinema Weekend’s £4 ticket offer means there's really no excuse not to go - so the only question left is “who will you take”?"
National Cinema Weekend runs 5th-6th September, with £4 tickets available at over 530 participating cinemas across the UK, including all major multiplex chains and a host of independent venues nationwide.
