Porsche Awards 2021 gears up for next round

The redesigned Porsche Awards – For Young Talents In Advertising will be presented slightly later than planned this year. 

In response to the coronavirus pandemic, the Filmakademie Baden-Wuerttemberg as the organiser and Porsche AG as the main sponsor have set a new date: Tuesday, 13 July 2021. It is hoped that this change of date will improve the likelihood of being able to present the advertising film prize for young talents in an in-person event with audience in Ludwigsburg as usual. The award ceremony was originally scheduled for 22 April 2021. The new date is also the kick-off to a series of events in this week (13-16 July) celebrating the Filmakademie's 30th anniversary.

As a result of the postponement, the submission deadline had also been extended. Within the new deadline for film submissions on 8 February 2021, 178 film talents from 18 countries submitted their work in three new categories. The categories are: Short Advertising Content, Long Advertising Content and Driven by Dreams. Themes include classic short advertising spots, mobility, fashion, sport, campaigns and branded advertising. “Social spots” also make an appearance among the submissions, exploring topics such as sustainability, the environment, health, child protection, anti-racism, female empowerment, diversity and inclusion. Some films deal with the coronavirus pandemic and its side effects.

The jury can look forward to a difficult task when it comes to selecting the nominated films and winners. As always, the jury is made up of experts from the international advertising film industry. The members this year are:

• Karina Taira, Director, Paris & Milan
• Daniel Huntley, News Editor shots, London
• Shai Caleb Hirschson, Creative Managing Director of MassiveMusic Germany, Berlin
• Lyndy Stout, Editor 1.4, London
• Oliver Hoffmann, Director Marketing Communications, Porsche AG, Stuttgart
• Judy Hill, Executive Producer Nexus Studios, London, L.A., Sydney
• Stuart Harris, Head of the Directing Commercials Course and Co-Head of the Cinematography MA Course at the National Film and Television School, Beaconsfield
• Noé Baruchel Dominati, Executive Producer Phantasm, Paris

This year the award ceremony will be hosted by Britta Poetzsch, Chief Creative Officer Campaign with the marketing agency Track GmbH, Hamburg. In 2018 she was already part of the Jury.

The restructuring of the Porsche Awards prize categories reflects the continuous growth in the spectrum of the advertising film as a genre, which now includes branded entertainment, VR and augmented-reality formats, apps and campaigns for smartphones and social networks. The topics of sustainability and environmental protection are also coming into sharper focus. To accompany these changes, the Porsche Awards has a redesigned website and a new logo this year in order to visually capture the dynamism of the advertising world.

Alongside the main sponsor Porsche, three co-sponsors also support the advertising film award for young talents: the City of Ludwigsburg, Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG and SÜDKOLA Limonadenwerk Kahle, Wagner, Welz GbR.

Media partnerships exist between the Porsche Awards and the international advertising film publication shots, the online platform for international short-film talents 1.4 – both based in London – and the Young Director Award in Cannes.

You can find further information about the awards here.