New Amazon Echo spot from Soup Film

Director Mario Clement, agency Grabarz & Partner and DoP Cezary Zacharewicz created a series of scenes that will take us on an exciting trip through a modern Germany.

The spot is full of charming, authentic characters and fun, heart-warming and entertaining little scenes that will feel like real life, representing the wonderful living worlds of German Amazon Echo customers.

Clement said that its not only about how amazing our German language is and which incredible things we can express with it but about Amazon Echo’s and consequently Alexa’s fascinating ability to truly understand us as Germans but most and foremost as human beings and her capacity to make our lives a whole lot easier. 

Greenlight gave the rights to using the image of Albert Einstein.