PNC banks on people being boring
In the latest step of its Brilliantly Boring since 1865 brand refresh, the bank and director Tim Godsell show us ordinary folk that go to extraordinary lengths to make a bit of money.
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
- Editorial Arcade Edit
- Finishing & VFX Electric Theatre Collective/USA
- Record & Mix Soundtrack/Boston
- Music Mophonics
- Chief Creative Officer Sean McBride
- Executive Creative Director James Bray
- Copywriter Patrick Franklin
- Executive Producer Whitney Bogosian
- Producer Michela Del Po
- Producer Brady Vant Hull
- DP Bryan Newman
- Editor Will Hasell
- Colorist Luke Morrison
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
- Editorial Arcade Edit
- Finishing & VFX Electric Theatre Collective/USA
- Record & Mix Soundtrack/Boston
- Music Mophonics
- Chief Creative Officer Sean McBride
- Executive Creative Director James Bray
- Copywriter Patrick Franklin
- Executive Producer Whitney Bogosian
- Producer Michela Del Po
- Producer Brady Vant Hull
- DP Bryan Newman
- Editor Will Hasell
- Colorist Luke Morrison
Everybody wants a bit of extra dosh to help with the day-to-day, but few people would go to the lengths of the two enthusiastic savers in this fun campaign for PNC Bank.
Continuing the brand's Brilliantly Boring since 1865 refresh, the spots see a mom-turned-Finance Bro switch careers to make money for her kids’ weddings, and a man who builds a time machine so he can go back and buy the winning lottery ticket to fund his vacation (and return confused knight Sir Ronald).
Taking a comedic concept from Arnold and running with it, Anonymous Content director Tim Godsell employs his anarchic sensibilities to pull some very funny performances from his cast.
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
- Editorial Arcade Edit
- Finishing & VFX Electric Theatre Collective/USA
- Record & Mix Soundtrack/Boston
- Music Mophonics
- Chief Creative Officer Sean McBride
- Executive Creative Director James Bray
- Copywriter Patrick Franklin
- Executive Producer Whitney Bogosian
- Producer Michela Del Po
- Producer Brady Vant Hull
- DP Bryan Newman
- Editor Will Hasell
- Colorist Luke Morrison
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
- Editorial Arcade Edit
- Finishing & VFX Electric Theatre Collective/USA
- Record & Mix Soundtrack/Boston
- Music Mophonics
- Chief Creative Officer Sean McBride
- Executive Creative Director James Bray
- Copywriter Patrick Franklin
- Executive Producer Whitney Bogosian
- Producer Michela Del Po
- Producer Brady Vant Hull
- DP Bryan Newman
- Editor Will Hasell
- Colorist Luke Morrison
