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Garmin – Fenix 8

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Created in house to promote Garmin's new multi-sport GPS model the Fenix 8, this compelling commercial features a series of cool vignettes of athletes bossing it with the help of their smartwatches.

Directed by Kacper Larski, through production company Eleanor, the film is set to a rousing voiceover paying homage to the wonder of what human bodies can achieve when pushed to the max. 

The spot features sporting heroes in moodily lit interiors or traversing arresting landscapes, all beautifully photographed by Jeremy Snell and slickly edited together by Michael Barker of Outsider Editorial/Toronto.  

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